10 min reading – Last update: June 05, 2023
If you’re looking for the latest email trends for 2023, look no further! We’ve compiled for you the top 11 email marketing trends that will help you make your email marketing unforgettable.
First of all, interactive emails will become more and more popular, offering a more immersive user experience.
Second, email automation will become more sophisticated, allowing for increased personalization and better audience segmentation. Transactional emails will also become increasingly important, offering an opportunity for cross-selling and customer retention. The use of AI will also have a huge impact on how we design and read emails.
Finally, personalization will be the key to success, offering targeted and relevant emails for each recipient. Follow these trends to ensure your email marketing stands out in an increasingly competitive market.
🎨 Hyper-personalisation and consumer emotion
Personalizing your emails is nothing new. Marketers have been using this concept for several years. Personalisation represents a lever in terms of customer loyalty and optimisation of customer relations. According to an Accenture Strategy study, 66% of French people say they are more inclined to consume products from a brand that personalized its offer.
Personalisation is not just putting the name of the recipient when sending a campaign. It is about using user data and highlighting their preferences, their needs according to their geolocation and their age. This segmentation makes it possible to better target and reach the subscribers of a mailing list by grouping types of subscribers in the same categories for sending email marketing.
For example, to create a hyper-personalisation, you can customize WordPress and Joomla automatic emails on AcyMailing. You can customize confirmation email, reset password/remind username, notifications sent to the admin… To find out how to do it, go to the documentation.
The crisis has raised the need to get closer to its targets. Consumers need to be recognised, listened to and supported. In 2023, companies must therefore be more authentic in their strategy. Content must be even more segmented and personalized. This will help avoid unsubscriptions due to repeated and unsuitable content. Indeed, according to the Lucid agency, around 20% of recipients will unsubscribe if the content does not interest them. Companies must therefore use more targeted content to meet their expectations.
How to personalize and add emotion to your email content?
- Schedule automated emails in an intelligent way
- Use dynamic content
- Segment your customers by connecting your email marketing tool to your database and website.
- Name the recipient several times in the message, not just in the subject line.
📖 Text-only content
In the world of email marketing, we’re always looking for ways to stand out and catch the attention of our subscribers. From flashy graphics to interactive elements, we’ve tried it all. But what if we told you that the latest trend in email marketing is actually a return to simplicity? That’s right, in 2023, text-only content is making a comeback.
Why, you ask? Well, for starters, text is perceived as more personal and friendly. It’s like sending a message to a friend. And in a world where consumers are craving authenticity and connection, this trend makes perfect sense. By using text in your newsletters marketing, you can create a sense of proximity and make your emails feel more human.
Of course, there’s an art to creating effective text-only content. Here are some tips to get you started:
- Space out your text. No one wants to read a wall of text. Use line breaks and white space to make your content more visually appealing and easier to read.
- Create a structure to your content. Use headings, subheadings, and bullet points to break up your text into manageable chunks. This not only makes it easier to read but also helps your readers find the information they’re looking for.
- Use short sentences and get to the point. People have short attention spans, so make sure your content is concise and to the point. Avoid using overly complex language or industry jargon.
- Make strategic call-to-action. Just because you’re using text-only content doesn’t mean you can’t include calls-to-action. In fact, they’re more important than ever. Make sure your CTAs are clear and compelling, and that they align with your overall email marketing goals.
📧 Email marketing with colorful designs
With the increasing number of emails flooding our inboxes, it’s important for brands to stand out and catch the attention of subscribers. One effective way to do this is through eye-catching design and colors in email marketing.
Color plays a significant role in marketing as it creates emotions and associations in the customer’s mind. In fact, 93% of consumers consider color when making a purchase. Using positive colors can help to create a more engaging and memorable experience for subscribers.
For example, black is often associated with power, elegance, and mystery, while yellow evokes feelings of joy and freshness. Dark blue can convey knowledge, confidence, and integrity.
When designing email marketing, it’s important to consider the brand’s personality and target audience. Using the right colors can help to reinforce the brand’s message and create a stronger connection with subscribers.
In conclusion, incorporating colorful designs into email marketing can help brands to stand out in a crowded inbox and create a more memorable experience for subscribers. By understanding the psychology of color, brands can use it to their advantage and drive engagement with their audience.
💌 Experience with more interactive e-mails
The new trend to make your emails more attractive is AMP, Accelerate Mobile Performance. AMP allows your subscribers to access directly to the product web page or interact directly on your email. The consumer has access to animations, carousels… This trend is drastically improving the user experience. Users no longer need to click to be redirected to the website. Everything happens on the email in your mailbox. AMP allows you to display your web page faster without the usual loading times of your site. Indeed, 32% of smartphone users leave a site after only 5 to 6 seconds if it’s too slow.
To find out more about AMP and its uses on WordPress: https://wpformation.com/amp-wordpress/
⚙️ Automation
Automation is changing the game in email marketing. With the ability to program campaigns, you can ensure that your messages are as effective as possible. Whether it’s welcome emails, birthday greetings, or order confirmations, automation can help you reach your audience in a more personalized way.
In fact, according to Experian, birthday emails can generate a staggering 342% more revenue per email than standard promotional emails. This is just one example of how automation can benefit your business.
One of the best things about automation is that it allows you to create follow-up emails that can help you build stronger relationships with your customers. Whether you want to thank them for their purchase, offer them a discount on their next order, or simply check in to see how they’re doing, follow-up emails are an incredibly powerful tool.
If you’re looking to take your email marketing to the next level, consider using AcyMailing’s new feature for its WordPress and Joomla email marketing plugin. This powerful tool makes it easy to create and send automated emails that will help you connect with your audience and drive more sales.
In conclusion, automation is a game-changer for email marketing. By taking advantage of this powerful tool, you can create more effective campaigns, build stronger relationships with your customers, and drive more revenue for your business. So why wait? Start automating your email marketing today and see the results for yourself!
⏩ Diversified and quickly accessible content
Diversified and quickly accessible content is key to a successful email marketing campaign. While AMP is a popular option, there are other ways to make your emails more engaging and interactive. One such alternative is to include dynamic clickable content that encourages click-throughs to your website.
The goal is to promote click conversion as soon as the newsletter is opened. This can be achieved by offering promotional offers, videos, gifs, tips, and other types of content that are relevant to your audience. By providing a variety of content options, you can appeal to different preferences and increase the likelihood of engagement.
In addition to diversifying your content, it’s also important to make it easily accessible. This means optimizing your emails for mobile devices and ensuring that links are prominently displayed. By making it easy for recipients to engage with your content, you can increase the chances of driving traffic to your website and ultimately, converting leads into customers.
Overall, there are many ways to make your email marketing campaigns more effective. By focusing on diversified and quickly accessible content, you can create engaging emails that resonate with your audience and drive results for your business.
✉️ Increasingly engaged emails
Consumer expectations have changed significantly in 2023. People have become more aware of the impact of brands and their own buying behaviour. They are now looking for brands that are committed to a social, environmental or political cause.
Brands that make only profit with a lack of commitment are outdated. In 2023, more and more committed emails will see the light of day. According to a study, 84 percent of customers believe that an engaged brand contributes to the performance of a marketing campaign.
👨 The human being first
Human beings must be at the heart of emailing strategies. In 2023, we need to rethink our message, our communication in order to create empathy and strong links with our community. Authenticity and a real concern for the needs of its customers is the key to success.
For brands, this trend implies rethinking their messages, their communication channels but also the user experience. It is necessary to know how to identify consumer needs and create a coherent customer journey.
🤖Integrate AI in your email marketing
Artificial intelligence represents the future and has an impact on all sectors. That’s why it’s interesting to adopt this trend in your email campaigns. AI allows you to analyse your emails and user data more quickly. This way you can segment your emails and make your campaigns more successful. Software already exists to analyse the impact of your emails thanks to predictive analysis. They will analyse the areas that catch the eye, the attractive areas or the overall aesthetics of the email. It’s time to optimise your emails with AI.
If you don’t want to use an AI, you can in the meantime analyse your campaigns on AcyMailing with Statistics.
👤 UGC
It concerns UGCs, i.e. user generated content. This content comes in different forms: opinions, recommendations, comments, activity on social networks… If you put UGCs in your emails, that means you show the experience of your customers first. It creates a link with your community.
Email Design has listed the top 3 ways to integrate UGC in your emails:
- Work the 5 star reviews
- Put the best sellers and most liked products
- Take an instagram photo, rather than words
📊 DATA PROTECTION
Data protection is a crucial issue for companies that want to implement a hyper-personalization strategy for their emails. Indeed, in order to collect personal data such as geographical location or user preferences, it is important to reassure users about the use of their information.
According to a study, 73% of users are willing to share their personal data to benefit from a personalized experience, but they also want guarantees about the protection of this data.
To reassure recipients, it is important to have a clear policy on data use and protection, as well as reassurance techniques such as double opt-in.
By showing users that their consent is important, you send a positive and secure image of your company. In addition, this strategy allows you to have a more qualified database.
In short, data protection is a key element in implementing a successful hyper-personalization strategy. By reassuring users that their information is safe, you can build trust with them and improve the effectiveness of your email campaigns.
