Newsletters are an excellent way to keep your customers informed about your products and services. But how can you measure the effectiveness of your newsletter? Here are some elements to consider to know if your newsletter can convert into leads.
✉️ E-mail Open Rate
The email open rate is the percentage of people who opened your newsletter. This is an important indicator of the effectiveness of your newsletter, as it shows how many people are interested in your content. To improve your email open rate, make sure that the subject of your newsletter is clear and attractive.
👍 What is a good e-mail open rate?
An email open rate that falls within the industry average of around 15% to 28% is considered good. However, it’s important to note that different industries may have varying average email open rates.
➗ How to mesure it?
Thanks to analysis tools you can know your average opening rate. With AcyMailing it’s even simpler, everything is already centralized so that you have the statistics directly in your dashboard.
✉️ E-mail Click-Through Rate
The email click-through rate is the percentage of people who clicked on a link in your newsletter. This indicator measures the engagement of your audience. To improve your email click-through rate, use clear and attractive links in your newsletter, and make sure that the links lead to relevant pages.
👍 What is a good email click through rate?
A good email click-through rate (CTR) is an important metric to measure the effectiveness of your email marketing campaign. Ideally, a CTR should be between 2-6%, but this can vary depending on the industry you are in. It is important to note that a higher email CTR does not always translate to higher conversions. For instance, a high email CTR could indicate that your newsletter is performing well, but it does not necessarily mean that people are buying your product.
➗ How to mesure it?
You can apply a mathematics formule (number of clicks on a link in an email / number of emails delivered) * 100.
AcyMailing simplifies the process of monitoring your statistics by centralizing all the information in your dashboard. So you can check it without the formule.
✉️ E-mail Unsubscribe Rate
The unsubscribe rate is the percentage of people who unsubscribed from your newsletter. Although this may seem like a negative indicator, it is important to monitor your unsubscribe rate to understand how you can improve your newsletter.
👍 What is a good unsubscribe rate?
Having a good Unsubscribe rate for newsletter & email is typically the point you need to specially take care of. It need to be between 0.2% and 0.5%.
➗ How to mesure it?
To calculate the unsubscribe rate for your newsletter, you can divide the number of users who unsubscribed by the number of emails delivered, and then multiply the result by 100 to get a percentage.
Whereas with AcyMailing you can watch it in permanence in the dashboard like the other KPI i have already evoked.
✉️ E-mail Conversion Rate
The conversion rate is the percentage of people who bought something after clicking on a link in your newsletter. This is the most important indicator of the effectiveness of your newsletter, as it directly measures the return on investment.
👍 What is a good conversion rate?
The most successful companies in the digital age have been known to achieve an average conversion rate of 5 to 12%. However, it is important to note that the conversion rate can vary depending on numerous factors, such as the industry, the target audience, and the marketing strategy implemented. For instance, companies that have a well-defined target audience and personalized marketing campaigns tend to achieve higher conversion rates. Additionally, the use of social media platforms and email marketing has been proven to be effective in increasing conversion rates. Furthermore, businesses that invest in creating a user-friendly website and provide exceptional customer service are more likely to see an improvement in their conversion rates over time.
➗ How to mesure it?
To calculate the conversion rate, divide the number of conversions by the total number of people who engaged with the content, such as an email or webpage.
You will have understood it, but with AcyMailing there is no need to take the head with endless calculations. Our dashboard will be very useful.
Conclusion
In summary, to measure the effectiveness of your newsletter, you need to monitor the open rate, click-through rate, unsubscribe rate, and conversion rate. By keeping these email marketing metrics and email marketing kpi in mind, you can improve your newsletter to effectively and cost-effectively reach your audience.
