Hey there, fellow email marketer! Are you struggling to figure out the best time and day to send your email newsletters?
We feel you. It’s an eternal challenge to get your emails opened, let alone actually read and clicked on. But don’t fret, we are here to help you navigate through the best email send time.
Let’s start with some general advice for email send time. While it may seem obvious, it’s usually better to send out your email campaigns during the daytime when people are awake.
Mondays are definitely a no-go as people are usually already bummed out about the end of the weekend and tend to delete emails they receive. Weekends too have traditionally low open rates, so most marketers avoid them like the plague. But how about Tuesdays, Wednesdays, and Thursdays?
Fret not, as these so-called fan favorites are the perfect days to send email campaigns. Tuesday and Thursday are the two most popular days to send email newsletters, as confirmed by MailChimp. Mid-week, mid-day is an evergreen approach to sending email campaigns and tends to do pretty well.
Sending emails 3-5 days prior to an event also works well as some recipients can take their own sweet time to open them. However, while these tips may be widely accepted in the email marketing community, they won’t always work for everyone.
This is where understanding your target audience and their preferences come into play. Make sure to consider factors such as the nature of content, the purpose of the email, geographic location, and time zone.
Personalisation is key here. We know that picking the best time and day for sending email newsletters can be tough. But worry not, we have done our industry-specific analysis and broken down the results to help you make an informed decision.
Stay tuned for the next section on the best time and day to send email newsletters in 2023.
🕑 General advice for email send time
Hey, you smart marketer! Planning to send out an email newsletter anytime soon? If so, first things first: find out the best time and day to send an email.
We’ve got some general advice for email send time to help you make informed decisions.
These tips are widely accepted in the email marketing community and are great when you’re starting off. However, read on and see why they won’t always work. When it comes to daytime vs. nighttime, it’s usually better to send out email campaigns during the daytime. While this one may be obvious, we thought we’d mention it anyway.
The general consensus is that you should avoid sending out email blasts on Mad Mondays.
Why? Well, people are already bummed out about the end of the weekend and march into the office to be greeted by a flood of emails collected over the past few days.
What’s the first thing they do? Delete those emails, of course! Historically, weekends are the days when folks are out running errands and going on adventures. As a result, weekends often have low open rates, so most marketers avoid them like the plague. If you’re sending out an event-oriented email, give your audience a heads up 3-5 days prior to the event.
While it’s true that 23% of emails are opened within 60 minutes after being sent, there are some lingerers who may not check out your email until a day or two later. Traditionally, Tuesday, Wednesday, and Thursday have been favorite days to send email campaigns as email marketers seek to avoid the Monday angst and Friday’s itchy-feet.
MailChimp confirms that Tuesday and Thursday are the two most popular days to send email newsletters. Finally, the tried-and-true traditional approach of sending out email campaigns in the middle of the week and in the middle of the day tends to do pretty well. General know-how suggests sending emails between 1 pm and 3 pm.
However, as mentioned earlier, these tips may not always work, and various factors need to be considered while choosing a time and day to send an email. Check out our next section for more information.
📅 Factors to consider while choosing time and day
When it comes to email marketing, there is no one-size-fits-all approach. Different factors come into play when choosing the ideal time and day to send email newsletters.
Here are some of the crucial points you need to consider:
Target audience and their demographics: Who are you sending the emails to? Where do they live, and what time zone are they in?
Understanding your target audience’s demographics helps you identify the best time to send emails.
Nature of content: Are you sending promotional content, informative articles, or personalized messages?
It’s essential to understand the kind of content you’re sending to determine the best time and day to send email newsletters.
Purpose of the email: What do you want to achieve with your emails? Are you promoting a new product, following up with leads, or thanking your subscribers?
Different purposes may require different timing and frequency.
Geographic location: Geographic location plays an important role in choosing the best time and day to send email newsletters.
If you have a global audience, you need to consider sending emails at different times to accommodate different time zones.
Time zone: Time zones are crucial when sending emails to a global audience. Analyze your subscriber’s time zones to ensure your emails reach them at the best time.
Considering these factors and knowing your audience well, you can choose the best time and day to send your email newsletters.
Remember, it’s always better to A/B test your emails to see what works best for your audience. Don’t be afraid to experiment and see the response rate, and continue to refine your email marketing strategy to ensure maximum engagement from your subscribers.
⏰ Best time and day to send email newsletters
When it comes to finding the best time and day to send email newsletters, there’s no perfect solution.
However, by keeping in mind some of the general advice, you can improve your open rates and engagement. First off, it’s always better to send email campaigns during the daytime. You’re likely to get more opens and clicks if you send it during the day when people are active and awake, as opposed to when they’re sleeping.
Another general rule is to avoid sending emails on Mondays because people are often overwhelmed with emails from over the weekend. And may be more inclined to delete them without reading. Weekends are also often avoided as people tend to be busy running errands and enjoying their free time.
However, if you have an event to promote, it’s better to send your email 3-5 days prior to the event. According to MailChimp, Tuesday and Thursday are the two most popular days to send email newsletters.
Tuesday, Wednesday, and Thursday have traditionally been favorite days to send email campaigns. While Fridays are often avoided as people are looking to get their weekend started. The middle of the week and the middle of the day also tend to do pretty. well aseople are taking breaks and checking their inboxes.
While these general rules may be helpful, there are several factors you should consider when choosing the best time and day to send email newsletters.
One important factor is your target audience and their demographics. Consider their age, occupation, and location, as well as their lifestyles and schedules. For example, if you’re targeting working professionals, it’s better to send your emails during weekdays.
The nature of your content is also important. If you’re sending time-sensitive information or promotional offers, it’s better to send them during the week when people are more responsive.
However, if you’re providing educational or informative content that people can read on their own time, weekends may be better.
The purpose of your email is also vital. If you’re sending transactional emails, such as receipts or confirmations, it’s best to send them immediately. But if you’re sending promotional or sales emails, it’s better to choose a day when recipients are likely to be more engaged and focused.
Another factor to consider is geographic location and time zone. If your target audience is spread across different time zones, it’s best to choose a time that works well across all regions.
Finally, it’s always a good idea to A/B test your email campaigns to determine the best time or your audience.
You can also segment your email list and track engagement rates to gain insights into when your subscribers are most active.
In conclusion, while there’s no one-size-fits-all solution to finding the best time and day to send email newsletters. Following some of the general advice and considering these factors will help you improve your open rates and engagement.
By testing and analyzing your campaigns, you can find the sweet spot that works best for your target audience.
🔥 Additional tips for email send time
Additional Tips for Email Send Time Now that you have a general idea of when and when not to send out your newsletters, here are some additional tips to take your email marketing to the next level:
A/B Testing: Use A/B testing to send campaigns at different times to a subset of your audience and see which day/time works the best for your target audience. This allows you to personalize your email marketing approach to your specific audience to ensure higher engagement.
List Segmentation: Segment your email list based on engagement level, demographics, and behavior. This gives you the ability to send targeted campaigns at different times, increasing the likelihood of your subscribers opening them.
Contact Engagement: Keep an eye on your subscribers’ interactions with your emails and adjust your send time accordingly. If you notice a trend of your subscribers opening your emails during a specific time of day, start sending email campaigns during that period.
Automation: Use an email automation platform to schedule your campaigns ahead of time and send them at optimal times. This helps maximize campaign results and saves you time. Final Thoughts Choosing the best time and day to send email newsletters is crucial to the success of any email marketing campaign.
However, there’s no one-size-fits-all answer to this question. It’s important to consider your target audience and the purpose of your email before deciding the best time and day to send it out.
Use the tips mentioned above to personalize your email marketing approach and ensure higher engagement with your subscribers.
Remember to track your performance metrics to help you adjust your email campaigns over time.
🔚 Conclusion
In conclusion, determining the best time and day to send your email newsletters is crucial.
You don’t want your emails to be deleted or ignored due to poor timing. Factors such as your target audience’s demographics or the content’s nature, as well as the geographic location and time zone, all play a significant role in deciding the perfect timing. The right time and day solely depend on your industry’s analysis, type of email, and whether it’s B2B or B2C. Using A/B testing, list segmentation, contact engagement, and automation can further help narrow down the ideal timing.
Ensure you consider these tips while crafting your email marketing strategy to guarantee better results.
